"Fenske’s style can best be described as performance-based humour mixed with the surreal and absurd. Fenske is a man who has traveled many paths. After growing up in Reno and holding several jobs, Fenske fell into the business of advertising. Fenske took a job in the mailroom of agency giant McCann-Erickson, San Francisco and worked his way up to a copywriting position. After stints at Ketchum and Saatchi & Saatchi, Roderick moved to New York to work at Ogilvy & Mather and JWT. In 2000, Fenske moved to London where he started directing music videos and commercials while working as a creative director at agencies such as HHCL, St. Luke’s and TBWA.
After achieving notoriety with his special brand of humor (and several awards) with commercials for Sony Playstation 2, FCUK and Channel 5 — that Fenske both wrote and directed — he was invited to join the Swedish film collective Acne. Three years later, having directed internationally for the likes of Honda, Alfa-Romeo, Sprint and Coca-Cola, Fenske joined Hungry Man. He has been with Hungry Man since 2007 and has won several international awards including a Eurobest Gold, The British D&AD, and recently a Bronze Lion in the Cannes International Festival 2010. Fenske has also created two short films that have been getting some notoriety on the independent film circuit. Careful Carl, which has been recognized at both the Palm Springs International Film Festival and BAFTA, will be screened at the Power Lunch. His most recent short film is Future Dave and it is currently doing well on the festival circuit."
Roderick Fenske
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